Meet Your Coach

About Me

Hi! I'm Coach Cheri, or just Cheri. I am a certified virtual coach, working with serious professional writers and other entrepreneurs to help them stop unproductive habits of procrastination, losing focus, and pursuing too many shiny objects at once, so they can finally get more work done faster and enjoy the financial success they deserve.

I know the challenges, because I am a professional self-published writer and ghostwriter myself, as well as having been self-employed in a variety of enterprises for over twenty years. I have used the mindset work and techniques I teach not only to achieve these results myself, but also to help others in all walks of life do the same.

I have collaborated with best-selling authors to help them create systems that work for them to write more prolifically and create six-figure incomes through self-publishing. You can read the story of one such journey in the sidebar.

I have written over twenty-five novels (self-published under my own and clients’ pen names) since 2013. I have also written and published or ghost-written several non-fiction works on subjects as diverse as health, personal budget, and a memoir of my daughter's struggle with fibromyalgia.

I hold a BA in English from the University of Texas, Austin and am certified through Eben Pagan Training in the Next Level coaching methodology.  




Outside of the dual passions of coaching and writing, I love hiking, gardening, singing, spending time with my family (four adult children, nine grandchildren, and two great-grandchildren), as well as reading and handicrafts.

My approach to coaching 

Through discovery, questions, and exploration, I will gently guide you to find the solutions that work best for you and establish the habits that help you implement them. I am able to recommend various techniques and technologies that may help you accomplish what you desire, adapting and adjusting until we find the right ones that are your best solutions. Together we will also identify other roadblocks  you are experiencing and work to eliminate or overcome them. Just as we are all different, so are our best, most effective solutions. Finding yours is a process through which I will guide you. It will be up to you to do the work, as no one can do it for you.



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As a self-published author, I have to wear a lot of hats. From writing to advertising to engaging with my fans, writing genre fiction is a demanding career choice. After a couple of years of learning by trial and error, I was doing pretty well for myself. I had achieved a big goal - earning a net six figure income from my fiction writing. Unfortunately, I was also completely burned out!

In spite of the success, I knew there had to be a better way. To take my writing (and profits) to the next level, I realized there was a glaring weakness in my business that needed to be addressed - and fast.

I consulted with Cheri who worked diligently with me to help me make the progress I needed. It was a slow process but with her encouragement and patience, I kept at it. It paid off and continues to do so until this day. In the span of less than a year, I started a brand new pen name in one of the most difficult genres imaginable and simply by implementing some of the key strategies I learned from Cheri, I was able to double my net income from the previous year. Not only that but I was able to gain the one thing I'd hoped for when I started out as a self publisher - free time.

My business no longer feels like a hamster wheel existence and I owe a great deal of that to the advice I received from Cheri. So, if you're looking to maximize profits from your writing while enjoying life at the same time, then I highly recommend speaking with Cheri and see if she can help you achieve the same results I have!

Gabe B